The 2021 Fashion E-Commerce Trends Report

March 2020 showed a dramatic change in the wardrobes of all individuals, many fashion E-Commerce brands took the inspiration. Many were seen to replace slacks with sweatpants, banished uncomfortable shoes, and we had to watch our accessories gathering dust. The Covid-19 wreaked havoc on last year’s fashion trend prediction. When the lockdown was imposed in March 2020 globally, about 27% of the US consumers said that they had planned not to spend much on luxury that they may have budgeted earlier. 

In the year 2021, as more Americans started getting vaccinated, the businesses began to reopen. The end of the pandemic was seen nearer. But the questions that arise are that, after being cooped up for so long, will the shoppers continue to opt for pajamas and athleisure or shirts, blazers, gowns, etc.? Will the shoppers opt for visiting the stores physically, or would they opt for online shopping? 

2021 Fashion Ecommerce Trends

The year 2021 is expected to have all potential for being a fantastic time for the fashion industry. Ecommerce trends that saw a downfall in the previous years due to the pandemic are likely to see accelerating demand. Online shopping is seen to continue growing as people will like to opt for new clothing brands, etc. 

Clothing and Apparel

The clothing and apparel industry seems to see a spike in the year 2021. Lower digital barriers are seen to enter all clothing merchants, which offers them the opportunity to market, sell, and fulfill orders globally. As a result, the worldwide revenue and revenue per user are both projected to grow a lot. 

The saturation in the western market is the most likely source of this trend.

• Loungewear, the most relaxed cousin of athleisure, was one of the most trending and hottest commodities of 2020. The same is expected to be in the year 2021. Loungewear has set to become a new stay-at-home uniform. 

• All those staying at the homes prefer wearing sleepers. The life of many became so much like a holiday that many old styles went out of the trend. 

• Pyjamas are no longer used only for sleeping. Due to the lockdown, they have become the best clothing for lounging in the house and working from home. 

• When the gyms were closed last year due to the covid-19 pandemic, Virtual fitness such as home workouts became very popular. With that, online sales of activewear showed a good hike
• Indeed, loungewear and pajamas are a good thing to try when staying and working from home. But they aren’t great things to wear while attending virtual meetings with the boss and coworkers. A hoodie or a PJ doesn’t reflect professionalism. Zoom Tops, like shirts, are a perfect thing to go for while attending video calls over various virtual meeting platforms such as zoom, google meet, etc. 

Mobile Shopping

Since everyone began staying at home in March last year, there has been a 20% increase in mobile shopping. Various mobile shopping apps were seen to be trending due to this increase in mobile shopping. This is very great news for the fashion industry and brands. 

Various studies have shown that the amount of time spent by a user in a mobile shopping app correlates in totality with that of retail sales both online and offline. The mobile shopping app has been a tremendous breakthrough in the e-commerce industry. 

Following are some of the essential factors associated with Mobile Shopping for an E-commerce industry:

• Optimization of the website for mobile viewing is the need of the hour for every fashion Ecommerce brand.

• If an ecommerce industry doesn’t have a mobile shopping app till now, it is the best time to make and launch it. 

• Enhancement of the mobile apps for loyalty programs, package trackers, in-store pick-up codes, and also anything else to make the app more and more useful in the ecommerce business. 

Email Marketing

Email marketing is one of the new trends that came into practice for the E-commerce industry. It is the best way to generate huge revenue. Nowadays, it’s common to see an individual’s email inbox filled up with promotional offers from various brands and companies. Email is a great tool to connect with customers. 

Personalized Shopping

Personalized shopping is a proven marketing tool that has very high conversion rates. It offers greater customer satisfaction. Scrolling through the products on an e-commerce website can be annoying. 

Personalized shopping can help by offering relevant product recommendations to the customers. Adding a pop-up questionnaire to the E-commerce website homepage can help by asking the user about their body style, sizes, etc., and offering a personal recommendation.