Take Your Business to New Heights Using AR and VR Technology

Using AR and VR technology, According to the past decade has paved the way for revolutionizing technological developments such as embedding augmented and Virtual Reality to increase the user-friendliness of businesses or e-commerce platforms. Augmented and Virtual reality facilitate communication between consumers and companies. 

AR and VR Technology take their root in observational analysis and reasoning that provide businesses with a unique way to reach out to their customers. Creative campaigns that serve in the consumer’s best interest can easily be created using AR and VR. This can help bridge the gap between consumer traffic and marketing effectiveness, which results in strengthening the company and avoiding blind spots. 

It requires serious elbow grease to engage with an already well-versed audience in the marketing tools used by companies and websites. Augmented reality and virtual reality help the customer experience the product instead of simply looking at it. AR and VR Technology offer the possibility of placing furniture in your living room, enabling you to experience the feeling of ownership as a buyer instead of just a potential customer. The technology creates an immersive experience creating “life-like” circumstances for the user.

Getting The Fundamentals Right

Augmented Reality

It is a known fact that Augmented reality is considered the future of digital marketing. Augmented reality has come a long way from revolutionizing social media’s brand advertisements and customer interaction to streamlining the online user experience and interaction with products and services on e-commerce sites.

Augmented reality is a way of changing or manipulating the way reality is perceived through technological tools and software. It involves using the audio, perception, and other sensory data to enhance the user experience and increase traffic to the website or online store. This can range from visualizing furniture in your living room or trying on glasses on your face to wearable technology such as Google’s Tech Specs. The most effective way that AR has affected and transformed our lives is through the mobile reality game featuring augmented reality – PokemonGo. The game enabled the users to interact with their surroundings making it a beloved game since it facilitates walking to different locations, increasing physical activity and interaction.

Virtual Reality

Virtual reality is an entirely different concept from Augmented reality in the sense that instead of combining natural and imaginary worlds, it immerses the user into a virtual world. Where Augmented Reality manipulates the perception of the user, Virtual reality creates an entirely new reality. 

This is carried out with the help of visual aids and audio enhancing gear or a combination of the two. Virtual reality creates a 360-degree new environment and manipulates senses on an exceptional level. When using VR in real life and moving, the perceived reality changes as you move to make one feel like you are actually on a roller coaster or surrounded by sharks.

While there are fewer examples where virtual reality is used, there are significant advancements in the healthcare industry, such as using VR to enable practicing doctors and students in realistic operations and circumstances.

Augmented reality adds a digital layer to our lives with the help of smartphones, whereas virtual reality presents an immersive experience. Augmented reality is used to enhance real-world experiences. Virtual reality is used to replace the real world with the virtual environment. Virtual reality can boost real estate sales by enabling customers to experience the house of their liking. Augmented reality can be used in the real estate industry by providing online tours.

The Benefits of Virtual and Augmented Reality

Boost your Sales

While it is true that numbers decide the success of your business, effective marketing campaigns and conversion rates are the fundamental aspects that pave the way for your business’s success. Augmented and Virtual reality can be used to increase your conversion rates, guaranteeing sales instead of boosting traffic that may leave your site without buying.

For instance, if your customer wishes to redecorate their rooms, they would search for the trending furniture and decor online. While you may offer all the right products, your competitor with mediocre products can snatch sales by using AR to their advantage, enabling users to imagine their products and place them in their lives. 

AR helps customers experience their desired life on smartphones before committing to the product and making the purchase. Once the customer can perceive it in real-time, they will want to own it in real life, resulting in boosted sales.

Expand Your Reach and Trend Globally

The better the user experience is, the more your business trends on social media. It is simple; instead of paying to toot your horn on social media, content, and user-friendliness is the king that results in expanding your reach as a brand and gaining recognition globally. 

If your business manages to trend on social media, the viewership of your business is exponentially increased, resulting in boosted sales and brand awareness. VR and AR are new technological tools that allow you to embellish your business with eye-catching factors that increase engagement and customer interaction. Since AR and VR focus on the surroundings and reality, they are not limited by language or terrain. AR and VR use visual and auditory aids instead of texting or speech, making communicating globally easy-peasy.